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About

Mike Pritchard headshot

Mike Pritchard, principal of 5 Circles Research, started consulting to share the experience gained during his career at technology companies Intel, ICL, and Sperry Gyroscope.

5 Circles Research brings together rich experience in research, marketing, and engineering to offer effective, understandable and affordable market research. Our virtual team includes advanced statistical capabilities, data processing, focus group facilities, and telephone data collection services that complement our in-house capabilities.

Sample Market Research Clients

We’ve conducted research projects for clients large and small in a variety of industries, including technology, consumer products and public sector.

  • Attune Foods
  • Amazon.com
  • Bellevue College
  • Borders Books
  • Chorus Systems
  • CDROM corporation
  • City of Kent
  • Darwin’s Natural Pet Products
  • Fluke
  • Hyland’s Homeopathy
  • IBM (Sequent Division)
  • Intel Corporation
  • Itron
  • Iterasi
  • Match.com
  • Media Mosaic
  • Merant
  • Microsoft
  • MyHealthbank
  • Netgear
  • Northwest Natural
  • Oregon Economic Community Development Department
  • Real Networks
  • Verisign
  • Viewpath
  • Washington Dairy Products Commission
  • WeSync
  • Wizard International

Prior to becoming a full-time market researcher, Mike’s clients for marketing, technology, and strategy consulting included Canby Telephone Association, Gaia, Holjeron, IBM (Sequent Division), Intel, OneWorld, Palo Alto Software, Radisys, Robley Marketing, Sharp, SmartStuff, Soderstrom Architects and Western Wood Products Association. He helped these companies explore new opportunities, develop effective strategies, and bring new products and services to market, along the way contributing to some significant acquisitions.

Mike’s research experience starting at Intel and continuing during this period of consulting was followed by senior positions with research firms Market Decisions, Crestwood Associates, and comScore.

Mike holds a BS in Electronics from the University of Southampton (England), and an MBA from the University of Oregon. He has been active in the Software Association of Oregon (past board member), Oregon Entrepreneurs Network, Puget Sound Research Forum (past board member), MIT Enterprise Forum of Washington, Northwest Entrepreneurs Network and the Washington Technology Industry Alliance. Mike has taught for Bellevue College, Western Washington University, and the University of Washington.

Contact us to see how we can help you with your project!

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First, I thought it was near impossible to obtain good market information without a large scale, complex market study. Working with 5 Circle Research changed that. We were able to put together a comprehensive survey that provided essential information the company was looking for. It started with general questions gradually evolving to specifics in a fast pace, fun to take questionnaire. Introducing “a new way of doing things” like Revollex’ induction heating-susceptor technology can be challenging. The results provided critical data to help understand the market demand. High quality work, regard for schedule, thorough understanding of the issues are just a few aspects of an overall exceptional experience.
Robert PoltCEORevollex.com
When you work with a market research company you normally have to define the questions. 5 Circles Marketing’s staff have technical backgrounds, so it’s a lot easier to work with them.
Lorie WigleProduct Line Manager, Business Communications DivisionIntel Corporation
I have come to know both Mike and Stefan as creative, thoughtful, and very diligent research consultants. They were always willing to go further to make sure respondents remained engaged and any research results were applicable and of immediate use to us here at Bellevue CE. They were partners and thought leaders on the project. I am happy to recommend them to any public sector client.
Radhika Seshan, Ph.DRadhika Seshan, Ph.D, Executive Director of Programs Continuing Education Bellevue College
You know how your mechanic knows what’s wrong with your car when you just tell them what it sounds like over the phone? Well, my first conversation with Mike was like that — in like 10 seconds, he gave me an insight into my market research that was something I’d been struggling trying to figure out. A class like this will help you learn what you can do on your own. And, you’ll have a better idea of what a research vendor can do for you.
Roy LebanFounder and CTOPuzzazz
5 Circles Research has been a terrific research partner for our company. Mike combines a wealth of experience in research methodology and analytics with a truly strategic perspective – it’s a unique combination that has helped our company uncover important insights to drive business decisions.
Daniel WiserBrand ManagerAttune Foods Inc.
Great workshop! You know this field cold, and it’s refreshing to see someone focused on research for entrepreneurs.
Maria RossOwnerRed Slice
Many thanks to you for the very helpful presentation on pricing last night. I found it extremely useful and insightful. Well worth the drive down from Bellingham!
G.FarkasCEOTsuga Engineering
Every conversation with Mike gave me new insight and useful marketing ideas. 5 Circles’s report was invaluable in deciding on the viability of our new product idea.
Greg HowePresidentCD ROM Library, Inc.
What we were doing was offering not just a new product, but a new market niche. We needed to understand traditional markets well to characterize the new one. Most valuable was 5 Circles ability to gather research data and synthesize it.
Will NeuhauserPresident Chorus Systems Inc.
Mike brings a tremendous balance of theoretical marketing research with a strong practical knowledge of marketing. He can tailor the research to the right level for your project. I have hired Mike multiple times and he has delivered each time. I would hire him again.
Rick DenkerPresidentPacket Plus

Featured Posts

Dutch ovens: paying a lot more means better value

An article on Dutch ovens in the September/October 2018 of Cook’s Illustrated gives food for thought (pun intended) about the relationship of between price and value. Sometimes higher value for a buyer means paying a lot more money – good news for the seller too. Dutch ovens (also known as casseroles or cocottes) are multipurpose, [Read More]

Profiting from customer satisfaction and loyalty research

Business people generally believe that satisfying customers is a good thing, but they don’t necessarily understand the link between satisfaction and profits. [Read More]

Customer satisfaction: little things can make a big difference

Unfulfilled promises by the dealer and Toyota of America deepen customer satisfaction pothole. Toyota of America and my local dealer could learn a few simple lessons about vehicle and customer service. [Read More]

Are you pricing based on cost rather than value? Why?

At Pricing Gurus, we believe that value-based pricing allows companies to achieve higher profitability and a better competitive position. Some companies disagree with that perspective, or feel they are stuck with cost-based pricing. Let’s explore a few reasons why value-based pricing is generally superior. [Read More]

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